DER Documentary

Families and Flowers

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Mark Freeman
color, 27 min, 2003

Non-profit, K-12, and Individual pricing also available
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The flower-growing industry in northern San Diego County is in many ways a microcosm of our rapidly changing society. Encinitas, California – the once self-proclaimed "flower capital of the world" – is facing daunting challenges. Economic growth and increased population are putting more demands on land, water and energy resources. New subdivisions continue to replace former growing-fields and greenhouses. Environmental concerns and regulations are seen by some as a threat to profitability. International competition is fierce. And capital costs and public concern may limit the potential of a biotech revolution in the flower fields. Despite the challenges facing agriculture in an exploding suburban economy, third-generation, family-owned businesses continue to thrive in San Diego County, models of adaptability and perseverance.

Film Festivals, Screenings, Awards
Sasà International Film Awards, Italy, 2004

TV Broadcasts
Broadcast, Local PBS Stations, US, 2004

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Supported By Massachusetts Cultural Council National Endowment for the Humanities National Endowment for the Arts