Tad Fettig began his career in broadcast production by working with one of the most prestigious and demanding directors in advertising, Joe Pytka, and by producing numerous commercials for Nike, Pepsi, and Apple Computers. He went on to work as a freelance producer and production manager at Propaganda Films, 1/33, and Pytka, then as the Executive Producer with Scott Miller & Co., producing spots for Mazda, AT&T, MCI, BankUnited, Ford and Cellular One. In 1995, Tad joined Red Sky Films in San Francisco where he helped create a truly unique production house capable of producing everything from commercials and innovative interactive projects to television and feature films.
In 1999, in partnership with Mark Decena and Tim Breitbach (co-founders of Asylum Productions), he launched kontent>films. Their award-winning feature, Dopamine, was selected for the dramatic competition at the 2003 Sundance Film Festival. Kontent's television pilot, kool jobs, is currently in development. A new division, kontent>real, was created in 2003 to raise international awareness of social and environmental issues around the world.